Tuesday, October 14, 2008

The World Water Conundrum


This report is officially moving over to current events and sponsorships for green living and learning. Why? There are so many dilemmas happening in African sustainable movements that the biggest problem there is money. The nation needs money to buy the supplies that move the ideas to improve their farming economy. By studying different ways that pop culture events, stars, designers, and other entertainment venues choose to adapt to sustainable needs, there may actually be a source of finding the dollars necessary to progress more of our world in a sustainable direction.
I found the University of Minnesota arboretum to be a shining example of how great ideas have to scrape by because they don’t integrate themselves into money-making practices, (U of M Arboretum). The arboretum seems to be an entertainment venue that thrives off of people seeking out this kind of entertainment. The experience of nature, it’s beautiful, and it only goes so far. Many people don’t want to visit a park reserve on a daily basis, and can’t because they’re busy working or getting life accomplished. So where can a great place like the arboretum learn to appeal to the cultural demands of a nation enthralled by super stars, fashion, possession, and more?
I have to say that one of my favorite blog and article web sites is definitely Tree Hugger. Despite a name that would turn away many heads that have a hard time being badgered that their lifestyle is plain wrong, generally without unbiased explanation. Tree Hugger provides interesting readings on ‘big names’ that are changing the face of the entertainment industry. And frankly, where the entertainment industry thrives money usually flows. The “Green Buying Guide” page shows general consumers everything from tables to cars that allow them to move their lifestyles in a sustainable direction, (Tree hugger). So why can’t more places like the “Aesthetics of Sustainability” blog be a resource of reports that reference a more general lifestyle? The point of all this and the introduction to one of my new favorite blogs, is that sustainable advocates cannot just walk up to a person who happens to own a truck, and say, “my lungs hurt, thanks.” We as reporters should be responsible for making educated suggestions. We should ask questions like, “Why do you use such a large truck,” or “Does your company have any future ideas about pollution connected to large trucks?” I’m making this one of my new goals. To change my own thinking, by knowing what everything is used for, know what the alternatives are, and find ways for people to afford them. Because my recent answer to the question, “why didn’t the world do it this way?” is: it was too expensive then, and it’s more expensive now.

Bibliography |

University of Minnesota. About Us. 2008. University of Minnesota.

Oct.14, 2008. http://www.arboretum.umn.edu/aboutus.aspx
TreeHugger.com. Buy Green. 2008. TreeHugger.com.

Oct.14, 2008. http://www.treehugger.com/buygreen/

Popularity | A Solution


This report is officially moving over to current events and sponsorships for green living and learning. Why? There are so many dilemmas happening in African sustainable movements that the biggest problem there is money. The nation needs money to buy the supplies that move the ideas to improve their farming economy. By studying different ways that pop culture events, stars, designers, and other entertainment venues choose to adapt to sustainable needs, there may actually be a source of finding the dollars necessary to progress more of our world in a sustainable direction.
I found the University of Minnesota arboretum to be a shining example of how great ideas have to scrape by because they don’t integrate themselves into money-making practices, (U of M Arboretum). The arboretum seems to be an entertainment venue that thrives off of people seeking out this kind of entertainment. The experience of nature, it’s beautiful, and it only goes so far. Many people don’t want to visit a park reserve on a daily basis, and can’t because they’re busy working or getting life accomplished. So where can a great place like the arboretum learn to appeal to the cultural demands of a nation enthralled by super stars, fashion, possession, and more?
I have to say that one of my favorite blog and article web sites is definitely Tree Hugger. Despite a name that would turn away many heads that have a hard time being badgered that their lifestyle is plain wrong, generally without unbiased explanation. Tree Hugger provides interesting readings on ‘big names’ that are changing the face of the entertainment industry. And frankly, where the entertainment industry thrives money usually flows. The “Green Buying Guide” page shows general consumers everything from tables to cars that allow them to move their lifestyles in a sustainable direction, (Tree hugger). So why can’t more places like the “Aesthetics of Sustainability” blog be a resource of reports that reference a more general lifestyle? The point of all this and the introduction to one of my new favorite blogs, is that sustainable advocates cannot just walk up to a person who happens to own a truck, and say, “my lungs hurt, thanks.” We as reporters should be responsible for making educated suggestions. We should ask questions like, “Why do you use such a large truck,” or “Does your company have any future ideas about pollution connected to large trucks?” I’m making this one of my new goals. To change my own thinking, by knowing what everything is used for, know what the alternatives are, and find ways for people to afford them. Because my recent answer to the question, “why didn’t the world do it this way?” is: it was too expensive then, and it’s more expensive now.

Bibliography |

University of Minnesota. About Us. 2008. University of Minnesota.

Oct.14, 2008. http://www.arboretum.umn.edu/aboutus.aspx
TreeHugger.com. Buy Green. 2008. TreeHugger.com.

Oct.14, 2008. http://www.treehugger.com/buygreen/

Tuesday, September 30, 2008

Greenhouse Effect- in a Good Way?


For the next couple of weeks I’ll be focusing on yet another third-grade science project that I’ve never taken the time to look at so closely. I actually appreciate all those long days in elementary-school science class where each teacher drilled day after day about the importance of science. Well, now I’m listening, and now I can do something about it. I’m maintaining a terrarium; a small-scale, clear dome for the sustaining of plant-life. It’s rather amazing really, it needs about a half a cup of water, sunlight, and then just left alone. It’s the advertiser’s version of a garden, in this case at least.
My plant has yet to develop, as I just began the process, but all of these projects show terms of real results on a large scale. In other words, how can an extremely large outdoor terrarium, or green house, effect the crop development in most or all of sub-Saharan Africa? Well, the problems that are currently happening are obvious. The soil is terrible, the water is rare to be found, and there is an abundance of sunlight drying up what little soil and water the African farming community has, (Khamsi). The truth is that this part of the nation is very forward about thinking in terms of their current predicament. Parts of the continent have taken to harnessing the powerful solar energy to provide electricity and detract from using harmful substances like coal or other chemical products. Basically, the way to identify a positive step for energy use is a group of people that attempt to use anything, or create power without the production of chemicals. Food development and growth should be the exact same thing.
Ideally, there are many things that this underdeveloped continent is in desperate need of, but handling one element at a time is probably wiser. Many countries have the solar power in place to provide electrical needs. I think it’s time that money being raised actually saw it’s way to the area. Building greenhouses on designated land, and then providing the necessary materials for able farmers to produce within the greenhouses would begin farming that reacts to favorable technology. With technology being one of the supposed backslides of the nation, there’s no need to reintroduce industrial processes that failed countries like the U.S. I see more progress in only introducing processes that sustain everything from resources to money. Money is generally the main reason to do anything half as well, and deliberately introduce harmful processes for the sake of efficiency. It’s time to work harder to create solutions for the present and the future. It’s also time to answer an immediate call for help.




Bibliography

Khamsi, Roxanne. Soil Health Crisis Threatens Africa’s Food Supply. . March 31, 2006.
NewScientist. Sept. 30, 2008. <>

Friday, September 26, 2008

New Technology + Its Promotion Power

My goal as an advertiser is to grasp tightly onto new technology and use it to brings the needs of a brand to life through utility and message. I like others, am constantly in awe by the power of Google. It’s a search engine that has become so efficient and useful, but has remained a simple untainted design. Advertising is purchased through tasteful non-distracting forms. They also donate advertising to ideas that are truly useful in society, and for the good of promoting information. Not to say that they don’t have an agenda, but at the moment they continue to be a company that promotes much more good than evil. And now…drum roll… they have invented a search engine program that’s faster than any other, and that holds advertising possibilities beyond normal distribution. I say I commit to bringing the Seed Feed plan to a Google grant. This means that Google gives free advertising on the engine until the sit hits a certain number of hits, then the site is on it’s own. A generous ‘make the company look good campaign’. I appreciate, and I am committed to attempt using it.

Commitment 2: Game for Good

There’s a game that exists to feed starving countries, but it’s flawed. First, it’s not registered as a charity and that leaves it open to suspected income gain. Second, it doesn’t teach people how to correct the growing problem, it only provides a temporary solution. Feed people as much as you can, but don’t teach them how to feed themselves. Why not?
I am spending this semester devoted to the sustainable needs of Africa, and from what I’ve learned they are very developed in sustainable practices, they just don’t have the money or knowledge to make happen on a large scale. They are influenced by visitors because they have not kept up technologically as a nation. Therefore, to really make a difference, the visitors need to be educated in a way that consumes both responsible parts of their lives, as well as recreational. I propose a game-for-good that uses modern advertising technology. I propose Seed Feed, and I am committed to at least flush the idea out. Perhaps it will become something if I can clearly explain its purpose and it’s intrigue.

I Am Committing...To Enjoyability

Week 1 (The Initial Commitment)

I have a plan, a plan that’s already been done. I think it still qualifies as new. This plan is for a planet that has the ability to sustain itself, so the idea may as well be new because it’s as if the idea never existed.
My specialty is Advertising, therefore I feel that I have the knowledge to do something grasping. From a marketing standpoint, the idea of eco-friendly and sustainability is difficult to grasp because in fact it isn’t sexy. That seems like a stupid thing to matter, but it does. It matters because no one wants to spend their hard earned money or what little energy they have left after work, school, or whatever, on an idea that has no reward with personality. No one wants to claim something that feels like a never-ending chore! Today’s outlook on a chore-like living plan is like a Charles Dickens story, just riddled with depressing scenarios, and waiting to live or die. We’ve gone beyond that and we expect happiness. I think this can happen.