Tuesday, October 21, 2008

Commitment 7 | Cultural Change-Over

Commitment 7 |

My commitment must CHANGE! The reason being is that there are many other people far more talented at the art of gardening than I, and I’d really prefer to hone in on my skills of convincing people about the social and cultural benefits of changing to sustainable ways. My specialty is Advertising and everything from the brands to the conversation techniques that surround it. I should be committing to the time to create a cultural ‘sexiness’ that surrounds the idea of sustainability. Right now it’s a cute, trendy thing to do. Perhaps it’s my job to market this lifestyle to the people that lean towards professional, sexy, and social advertising. It could be very powerful.

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